Delivering innovative & measurable marketing solutions
to the automotive, leisure and lifestyle industries

Are you ready to
do things better?

our Expertise

Digital Advertising

Our dedicated Digital Team partners with you to develop Google and YouTube campaigns that will target in-market customers in your prime marketing area, running best-in-class campaigns that deliver excellent return on investment.

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Social Advertising

As a Facebook Marketing Partner we are at the forefront of innovation in social media advertising for the automotive industry, including being the only agency in Australia/New Zealand to offer live inventory advertising.

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Website Development

With over 15 years’ experience developing websites for the auto industry, we understand what draws a customer’s focus and encourages digital engagement with your client’s business. Our designs are unique, responsive and..

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Creative Services

We pride ourselves in our ability to produce stunning creative solutions for your brand, be it digital, print, video or animation. Our team is well versed in interpreting and working with manufacturer/corporate identity..

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Analytics & Reporting

Our services come with extensive, clear and transparent reporting that is provided periodically. This gives clients an understanding of how their campaigns are performing and how to optimize to ensure the best return on investment.

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Traditional Advertising

As a full-service agency we have years of experience in delivering traditional advertising campaigns – ensuing all bases in your marketing mix are covered. Whether it’s a radio campaign, newspaper advert, or a TVC, our team..

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What we do & how we do it

our Products

Dashboard

Visibility on campaign results is imperative. We offer a full marketing dashboard allowing clients to monitor digital campaigns and track, manage and respond to website, chat and Facebook leads. The dashboard can also be used..

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Websites

Our websites are unique for each business and designed to generating more leads for your business. They are responsive to all devices and deliver an extensive number of conversion points for prospective customers..

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Edge Review

Our Edge Review platform offers a dynamic digital testimonial solution that gives your business the ability to take much of the effort of writing a review away from the customer, whilst quickly and easily improving your Facebook..

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Telephony

For a truly successful marketing campaign, a client needs the ability to measure results. Our in-house call tracking solution allows you to have full visibility on where your telephone leads are coming from and attribute conversions back..

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Banners

Display advertising allows clients to place banner ads in front of ‘in-market’ customers across a range of selected websites, using HTML5 creative. Our Creative Team develops eye-catching banners in various sizes, with unique..

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Video

Our Creative Team custom designs video assets for use in a variety of advertising mediums including YouTube, social adverting, banners and websites. Our video creative is unique and attention-grabbing, encouraging..

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Meet The exec team

Todd

Todd Fuller, Our General Manager
Todd has been part of the fabric of the automotive marketing landscape in New Zealand for over 30 years.

He started his career at the New Zealand Herald as an advertising cadet in the automotive department in 1987, and from there he progressed to become an account manager for numerous automotive dealerships, helping them to maximise their marketing ROI.

In the 2000s Todd took over as head of the NZ Herald’s automotive department. Readmore..
John

John O'Neill, Our Executive Chairman

John has been involved in the automotive sector for over 30 years and is passionate about the industry as well as the people who work in it.

Life in automotive started in the UK, with Lancia and Fiat, before he moved back home to New Zealand where he worked with many brands including Volkswagen, Audi, Porsche, Hyundai, Saab, Scania, Iveco, and Subaru. In the late 80s, he acquired and ran several successful New Zealand dealerships before moving to Australia in the mid-90s. Readmore..
George

George, Chief Strategy & Innovation Officer

Joining the AdTorque Edge team in May 2019, George brings over 25 years’ experience working across the automotive retail, fleet, OEM and financial services sectors throughout Asia Pacific. This vast professional history has allowed him to build a broad level of expertise and thorough understanding of the automotive industry.

His most recent role as General Manager with Toyota Financial Services saw him responsible for a number of portfolios including marketing, strategy, Voice of Customer (VOC), loyalty and new product development Readmore..
Gavin

Gavin Cox, Our Chief Commercial Officer
For 20 years, Gavin has been working with the automotive industry, assisting dealers in getting the most out of their digital advertising.

His early professional life saw him in a variety of roles at Carsales Ltd. During these years he built firm relationships with car dealers throughout the country, gaining good understanding of how their businesses worked, and developing a passion for delivering digital marketing solutions that could best help them succeed in the market. Readmore..
Simon

Meet Simon, Our Chief Executive Officer
Simon has over 20 years’ experience in sales and marketing, business operations and management. His professional history includes six years as a small business owner, ten years working in media across regional and metro markets, and for the past six years he has gained extensive experience in marketing analytics and attribution while working with some Australia's leading MarTech Startup and Scale-ups.

Prior to joining AdTorque Edge, Simon worked in media attribution and big data, driving operational efficiencies Readmore..